EXPRESSION MEDIA FOR MAC HOW TO
EXPRESSION MEDIA FOR MAC MAC

In order to properly determine the research questions, it seems essential to identify a broad question and then move to more specific issues. Learn More Research Questions and Objectives In terms of the theory, they may serve as a foundation for further studies in the field of customer experience, while the strategies that would prove their effectiveness may be used in practice by the company. It should also be stressed that the implications of this research may potentially be used both practically and theoretically. The review of the related literature along with exploratory research is expected to provide some insights on the importance of applying creative strategies in customer communication.

EXPRESSION MEDIA FOR MAC MAC

The main implication of the project is that it would align MAC Cosmetics values and customer experience as well as would contribute to understanding how the company’s Facebook page promotes the creation of customer engagement. (2016), those customers who are engaged in communication with companies via social networks are more active, which allows suggesting that they would remain loyal to the brand and purchase it in the future. The fact that MAC Cosmetics is known as the fifth largest social community of Facebook with 17.4 followers proves the above assumptions (Statista) 2018. Accordingly, Facebook as a social network is utilized to measure and then adjust creative strategies based on customers’ expectations and comments. Since the majority use their computers and also mobile gadgets every day, posts, likes, shares, and reviews seem to reflect their level of interest. In this regard, social media becomes an instrument of attracting and retaining females by keeping them interested in the offered products. As noted by the official statistics resource, 75 percent of the UAE’s population has Facebook accounts (StatCounter Global Stats 2018). In response, both national and global companies strive to provide the most demanded products and ensure that women have all they need to look beautiful. In other words, Arabian women become more aware of such concepts as beauty and image, thus boosting the market of Cosmetics. Their income rates grow, and their interest in cosmetics increases accordingly. Speaking of the context of social media in the United Arab Emirates (UAE), it is critical to emphasize that women tend to be willing to work and spent more time in a workplace.

EXPRESSION MEDIA FOR MAC HOW TO

When customers share their experience and provide feedback, it is more evident for the company how to enhance its strategies and achieve consumer satisfaction. Most importantly, it allows collecting valuable information about customers, including their preferences, age groups, related products, et cetera. Such an easy and unobtrusive way of communication seems to be rather effective. One may, for example, pinpoint that users are interested in short videos and catching photos they may look through while checking their messages and socializing with friends. Social media allows maximizing customer experience by using engagement strategies such as targeting, specific content, and news. This paper aims at understanding the strategies utilised by MAC Cosmetics via its Facebook page and their impact on customer experience. Therefore, the exploration of the role of Facebook in creating customer experience becomes essential. Facebook is one of the most attractive social networks that allow providing customers with news, posts about products, and other significant issues in a timely manner. Nowadays, more and more companies utilise social media and creative strategies to engage customers and ensure effective communication. Thus, the presented study provides essential insights on how the social media, namely, Facebook is used to establish customer engagement and align it with customer experience. The limitations of the study are associated with the specific country and time frame. The implications of this research may be useful both for scholars to elaborate on the topics in further studies and other companies that strive to build an effective communication strategy through Facebook pages.

It was found that the social media largely affects customers’ behavioural patterns and shapes their experience. The findings of the research illustrate that MAC Cosmetics used such creative strategies as psychological engagement via original messages and social brand content, targeting, application of photos and short videos, as well as proper time of posts and provision of valuable recommendations.

Expression media for mac